Tag: branding

  • Quality Express Bakery

    Spring 2024

    Quality Express Bakery

    An emergency face-lift to streamline a struggling brand identity.

    Client Work
    Adobe Illustrator

    Working under Zip Signs in Burlington, ON, this client was initially looking to create a pylon face for Quality Express, a catering service which specializes in Sri Lankan-Indian baked goods. After a fallout with their previous designer, they had lost access to their logo files and as a result, also needed a total rebrand.

    My goal was to create a professional, clean and focused logo. I wanted this logo to be versatile, scalable, and to have easily recognizable component parts for use in various printed and digital marketing materials. Since we were printing signage for this client, I synergized their brand colours with vinyl swatches to help streamline the production process and guarantee colour-accurate signage every time.

    The design itself is inspired by the Sri Lankan kombu bun (and its similar looking relative, the croissant). The relaxed yet competent attitude in the design is inspired by fast casual restaurants and gourmet grocers like Panera, Olive Garden, or Farm Boy.

    The client was pleased, and given a copy of the logo files & branding guidelines.

    ⏶ The secondary “monogram” version of this logo, to be used on packaging or social media.
    ⏶ The colour palette for this brand was selected using 3M vinyl swatches, to aid with future signage projects.
    ⏶ The logo for Quality Express’ parent company. They needed a more coherent brand identity to improve their image.
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  • ADK Strength and Conditioning

    Summer 2025

    ADK Strength and Conditioning

    Dynamic branding solutions that pack a punch for a growing business

    Client Work
    Adobe Illustrator

    This project was completed while working under Erb Signs in Woodstock, ON. The client requested a logo for their business that featured the torso of a beast-like figure crushing the letters “ADK”.

    I was initially concerned that this concept may be too complicated to be the sole logo design. I know from experience that complex logos can be restrictive and lead to additional pain points down the production line. The amount of colour and detail on a logo can make it difficult to scale to small sizes, or to fit spaces with extreme proportions.

    I proposed that we develop a more robust branding system with several modular components that could be used in different contexts.

    These additional logos share the colour scheme, iconography and art style of the primary logo, but allow for new use cases that add depth to the brand.

    Having alternatives creates a more coherent identity for the business overall. The brand is not reliant on a single logo, instead having its own visual language that can connect to clients on a more substantial level.

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  • Obsidian Counselling House

    Winter 2025

    Obsidian Counselling House

    Logo, business cards, and exterior signage design for Woodstock-based counselling service

    Client Work
    Adobe Illustrator

    Working under Erb Signs in Woodstock, ON, I was approached by a client who needed a logo, exterior signage, and business card design for their new counselling service.

    Aside from the name and a few colour options, the client did not have a strong vision for their logo, so I focused on developing a clean, simple, and professional brand identity that projected a sense of stability and comfort.

    After a couple of rounds of revisions, we crafted this simple, mono-line logo using muted pinks and blues.

    The pink “smoke” around the house is designed to resemble a rock formation, as the client had wanted to incorporate terrestrial shapes into the logo design. She was delighted with the final result!

    The pylon sign face was constructed using digitally printed translucent vinyl graphics applied onto a 3/16” thick piece of White 7328 Acrylic.

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  • “Be Good to People” Apparel Design

    “Be Good to People” Apparel Design

    Winter 2025

    “Be Good to People” Apparel Design

    Clean, high quality, vector splash illustrations for a beloved local brewery.

    Personal Project
    Adobe Illustrator
    Silhouette CAMEO 5

    This double-sided sweater graphic was designed, cut and applied as an experiment with Heat Transfer Vinyl. After looking to expand my output options at home, and working with vinyl at my job, I purchased a Silhouette CAMEO 5 plotter.

    This purchase let me experiment with my output in a way that wasn’t possible before, expanding my skillset and giving me control over the entire production process.

    The goal for this design was to share a positive and inclusive message in a clean, wearable and appealing way. I wanted to spread kindness in a vintage, nostalgic and friendly typeface that could encourage others and cater to my own sense of style.

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  • Moondoggy Shirt Designs

    Moondoggy Shirt Designs

    Fall 2023, Winter 2026

    Moondoggy Shirt Designs

    Laid-back apparel designs to promote the release of the Toronto-based indie rock group’s debut and sophomore albums

    Client Work
    Adobe Illustrator

    The goal of these projects was to develop T-shirt designs to coincide with the releases of the indie rock band Moondoggy’s 2023 debut album Mad and Noisy, and their 2026 follow-up album Around the Fire.

    Both shirts feature campground and wilderness inspired designs that reflect the laid-back and nostalgic sounds of their respective albums, paying homage to the band’s hometown of Collingwood, ON.

    These designs build off of the existing branding for each album, as both were designed after the album cover art had been created, but before the full albums had been released.

    The sound of the pre-release singles also influenced the direction of each shirt’s aesthetics.

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  • Blood-Red Eyes: Trials

    Blood-Red Eyes: Trials

    Summer 2021

    Blood-Red Eyes
    Book One: “Trials”

    Cover design & illustration for the first novel in a high-fantasy vampire trilogy

    Client Work
    Adobe Illustrator
    Adobe InDesign

    Blood-Red Eyes is a dark fantasy series released independently by L. Laszlo Mady, which centres on a world of unique magical cultures and the dark, vampiric underbelly which controls it from the shadows.

    The cover for “Trials”, the first book, was commissioned directly by the author, who provided the series logo, a basic sketch of the cover, and requested the use of yellow as the primary colour.

    The goal was to create a visually striking and conceptual image using the sketch provided, as many details from the novel were still being developed during the illustration process. Being able to iterate and expand on these loose or implicit descriptions was a key skill relevant to this project.

    The book was officially published on July 20, 2021 on Amazon.

    This project also involved licensing fonts, client presentations and reformatting the design for a variety of dimensions. As the first book in the series, it was also important to consider brand development and to plan ahead for the rest of the series’ artwork going forward.

    ⏶ The initial sketch provided by the client, showing the basic features of the cover. The challenge was to build this idea into a finished product!
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  • Portfolio

    Portfolio

    A collection of some of my favourite design projects. Click for more information

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    Summer 2022

    Steel Wheel Brewery Pagers

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    Summer 2021

    Blood-Red Eyes: Trials

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    Spring 2020

    Playing Cards

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    Fall 2023, Winter 2026

    Moondoggy Shirt Designs

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    Spring/Summer 2022

    Alyssa Tess: Sweet Goodbye EP & Shirt Design

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    Spring 2022

    Award-Winning Ricoh 5th Colour “Toronto” Posters

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    Winter 2025

    “Be Good to People” Apparel Design

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    Spring 2019

    Cross Cuts Film Festival

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    Winter 2025

    Obsidian Counselling House

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    Summer 2025

    ADK Strength and Conditioning

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    Fall 2020

    “Seasons of Drinks” Poster Set

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    Spring 2019, Fall 2022

    Draplin-Inspired Collage Posters

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    Winter 2024/2025

    Good Times Fascia Sign & Wall Mural

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    Spring 2024

    Quality Express Bakery

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    Spring/Summer 2023

    “Perpetua” Custom Typeface

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