Winter 2025
Obsidian Counselling House
Logo, business cards, and exterior signage design for Woodstock-based counselling service
Working under Erb Signs in Woodstock, ON, I was approached by a client who needed a logo, exterior signage, and business card design for their new counselling service.
Aside from the name and a few colour options, the client did not have a strong vision for their logo, so I focused on developing a clean, simple, and professional brand identity that projected a sense of stability and comfort.
After a couple of rounds of revisions, we crafted this simple, mono-line logo using muted pinks and blues.
The pink “smoke” around the house is designed to resemble a rock formation, as the client had wanted to incorporate terrestrial shapes into the logo design. She was delighted with the final result!
The pylon sign face was constructed using digitally printed translucent vinyl graphics applied onto a 3/16” thick piece of White 7328 Acrylic.
