Spring 2024
Quality Express Bakery
An emergency face-lift to streamline a struggling brand identity.
Working under Zip Signs in Burlington, ON, this client was initially looking to create a pylon face for Quality Express, a catering service which specializes in Sri Lankan-Indian baked goods. After a fallout with their previous designer, they had lost access to their logo files and as a result, also needed a total rebrand.
My goal was to create a professional, clean and focused logo. I wanted this logo to be versatile, scalable, and to have easily recognizable component parts for use in various printed and digital marketing materials. Since we were printing signage for this client, I synergized their brand colours with vinyl swatches to help streamline the production process and guarantee colour-accurate signage every time.
The design itself is inspired by the Sri Lankan kombu bun (and its similar looking relative, the croissant). The relaxed yet competent attitude in the design is inspired by fast casual restaurants and gourmet grocers like Panera, Olive Garden, or Farm Boy.
The client was pleased, and given a copy of the logo files & branding guidelines.
