Category: Branding

  • Quality Express Bakery

    Spring 2024

    Quality Express Bakery

    An emergency face-lift to streamline a struggling brand identity.

    Client Work
    Adobe Illustrator

    Working under Zip Signs in Burlington, ON, this client was initially looking to create a pylon face for Quality Express, a catering service which specializes in Sri Lankan-Indian baked goods. After a fallout with their previous designer, they had lost access to their logo files and as a result, also needed a total rebrand.

    My goal was to create a professional, clean and focused logo. I wanted this logo to be versatile, scalable, and to have easily recognizable component parts for use in various printed and digital marketing materials. Since we were printing signage for this client, I synergized their brand colours with vinyl swatches to help streamline the production process and guarantee colour-accurate signage every time.

    The design itself is inspired by the Sri Lankan kombu bun (and its similar looking relative, the croissant). The relaxed yet competent attitude in the design is inspired by fast casual restaurants and gourmet grocers like Panera, Olive Garden, or Farm Boy.

    The client was pleased, and given a copy of the logo files & branding guidelines.

    ⏶ The secondary “monogram” version of this logo, to be used on packaging or social media.
    ⏶ The colour palette for this brand was selected using 3M vinyl swatches, to aid with future signage projects.
    ⏶ The logo for Quality Express’ parent company. They needed a more coherent brand identity to improve their image.
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  • Good Times Neighbourhood Bar and Restaurant

    Winter 2024/2025

    Good Times Neighbourhood Bar and Restaurant

    Interior & exterior signage for a New Orleans-style restaurant and bar in Woodstock, ON

    Client Work
    Adobe Illustrator

    Part I: Exterior Fascia Sign

    Working under Erb Signs in Woodstock, ON, I was approached by a client looking to open a New Orleans-inspired restaurant and bar in the downtown area of the city.

    The goal was to take the client’s existing logo and adapt it into a fascia sign that would fill the available space on the storefront. The long, thin sign area did not match the proportions of the logo, so I opted take the core elements of the logo– the clock and fleur-de-lys– and pair them with a new typeface which could fill the space.

    I retained the same colour scheme as the existing logo, though opted for a black background to help showcase the gold accents and provide a sense of elegance and professionalism to the storefront.

    ⏴ The client’s existing logo that was used as inspiration for the fascia sign

    The client had decided to keep a readograph sign that the previous tenants had left behind, which I then incorporated into the new design. I created a separate decorative element for the “Neighbourhod Bar and Restaurant” tagline, and placed it on the opposite side of the readograph sign to help unify the design.

    Part II: Interior Wall Mural

    After the installation of the fascia sign, the client came back to us looking to fill a 19 foot long interior wall space near the restroom.

    At this point, the client had opted to use lime green accents for the interior decor to simulate a New Orleans/Mardi Gras aesthetic, so the goal for this design was to harmonize those elements with the black/white/gold colour palette that had been chosen for the logo and the exterior signage on the building.

    The client was inspired by wall murals featuring collages of famous musicians, however we were concerned about copyright, image quality, and design costs for a wall of this size.

    ⏶ The mural features various public-domain photos of famous musicians, such as The Beatles, Jimi Hendrix, Dolly Parton, David Bowie and Elvis Presley.
    ⏶ While the restaurant’s logo features black and gold, the interior has bright green accents. This design aims to marry both palettes to help build cohesion.

    To simplify the design, I proposed that we use a limited amount of public domain images as the centrepiece, which I masked into the gold-tinted letters of “Good Times” to match the logo. I found several copyright-free images of musical icons to incorporate into the mural.

    The colourful stock background includes green and gold to unify the colour scheme and keep in theme with the revelry of Mardi Gras. The foreground elements were simplified so the design had room to breathe.

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  • ADK Strength and Conditioning

    Summer 2025

    ADK Strength and Conditioning

    Dynamic branding solutions that pack a punch for a growing business

    Client Work
    Adobe Illustrator

    This project was completed while working under Erb Signs in Woodstock, ON. The client requested a logo for their business that featured the torso of a beast-like figure crushing the letters “ADK”.

    I was initially concerned that this concept may be too complicated to be the sole logo design. I know from experience that complex logos can be restrictive and lead to additional pain points down the production line. The amount of colour and detail on a logo can make it difficult to scale to small sizes, or to fit spaces with extreme proportions.

    I proposed that we develop a more robust branding system with several modular components that could be used in different contexts.

    These additional logos share the colour scheme, iconography and art style of the primary logo, but allow for new use cases that add depth to the brand.

    Having alternatives creates a more coherent identity for the business overall. The brand is not reliant on a single logo, instead having its own visual language that can connect to clients on a more substantial level.

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  • Obsidian Counselling House

    Winter 2025

    Obsidian Counselling House

    Logo, business cards, and exterior signage design for Woodstock-based counselling service

    Client Work
    Adobe Illustrator

    Working under Erb Signs in Woodstock, ON, I was approached by a client who needed a logo, exterior signage, and business card design for their new counselling service.

    Aside from the name and a few colour options, the client did not have a strong vision for their logo, so I focused on developing a clean, simple, and professional brand identity that projected a sense of stability and comfort.

    After a couple of rounds of revisions, we crafted this simple, mono-line logo using muted pinks and blues.

    The pink “smoke” around the house is designed to resemble a rock formation, as the client had wanted to incorporate terrestrial shapes into the logo design. She was delighted with the final result!

    The pylon sign face was constructed using digitally printed translucent vinyl graphics applied onto a 3/16” thick piece of White 7328 Acrylic.

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  • “Be Good to People” Apparel Design

    “Be Good to People” Apparel Design

    Winter 2025

    “Be Good to People” Apparel Design

    Clean, high quality, vector splash illustrations for a beloved local brewery.

    Personal Project
    Adobe Illustrator
    Silhouette CAMEO 5

    This double-sided sweater graphic was designed, cut and applied as an experiment with Heat Transfer Vinyl. After looking to expand my output options at home, and working with vinyl at my job, I purchased a Silhouette CAMEO 5 plotter.

    This purchase let me experiment with my output in a way that wasn’t possible before, expanding my skillset and giving me control over the entire production process.

    The goal for this design was to share a positive and inclusive message in a clean, wearable and appealing way. I wanted to spread kindness in a vintage, nostalgic and friendly typeface that could encourage others and cater to my own sense of style.

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  • Moondoggy Shirt Designs

    Moondoggy Shirt Designs

    Fall 2023, Winter 2026

    Moondoggy Shirt Designs

    Laid-back apparel designs to promote the release of the Toronto-based indie rock group’s debut and sophomore albums

    Client Work
    Adobe Illustrator

    The goal of these projects was to develop T-shirt designs to coincide with the releases of the indie rock band Moondoggy’s 2023 debut album Mad and Noisy, and their 2026 follow-up album Around the Fire.

    Both shirts feature campground and wilderness inspired designs that reflect the laid-back and nostalgic sounds of their respective albums, paying homage to the band’s hometown of Collingwood, ON.

    These designs build off of the existing branding for each album, as both were designed after the album cover art had been created, but before the full albums had been released.

    The sound of the pre-release singles also influenced the direction of each shirt’s aesthetics.

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  • About

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    A Bit About Me

    I’m Cameron Mady (pronounced “May-dee”), a graphic designer and brand strategist based in Brantford, ON. I deliver high-quality, professionally curated and intuitive design solutions that are catered to your brand, your business, and your story.

    I graduated from Toronto Metropolitan University in 2023 with a Bachelor’s in Graphic Communications Management. An award winning designer in my university career, I’ve since worked with brands like TD Canada Trust, Bank of Montreal, CIBC, Sobey’s & Chuck’s Roadhouse.

    I’m also a proud supporter of local businesses and a problem solver at my core, with a creative soul that drives me to think differently. I always strive to create dynamic and relevant pieces that can expand with your brand.

    Let’s make something wonderful together!

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  • Home

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    Take your brand
    to the next level.

    Graphic design solutions to reach the people who get your business.

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    Do you want your business to stand out? Do you want to make a solid first impression, and build an unforgettable customer experience?

    Take control of your image with brand design that keeps people talking.

    It’s so much more than a logo.

    Hi!

    I’m Cameron Mady, a graphic designer and brand strategist based in Brantford, ON. I deliver high-quality, professionally curated and intuitive design solutions that are catered to your brand, your business, and your story.

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    Graphic design uses visual strategy to share your business’ message in a clear and memorable way. Brand strategy builds an efficient and cohesive visual language that establishes your business in the mind of your customers,

    One part marketing, one part art, designers are here to make your brand look effortless. Your business has a lot to say, and quality graphic design is the medium for the message.

    With experience in graphic design, web marketing, and print production, I create quality designs that work on both a visual and technical level. No matter the size nor the medium, from a billboard to a web icon, you deserve cohesive brand materials that are eye-catching and adaptable.

    Crafted with care and ready for anything, let’s create a functional and dynamic brand that can grow with your business’ needs. Good design is more than just a pretty picture — you need practical expertise that you can trust!

    Good brand design represents you and your business — including the passion, effort, and quality that goes into everything you do. My job is to show what makes you shine, building a strong, lasting impression on new and returning customers.

    Together, we will build a brand strategy that sets you up for success, aligns with the goals of your business, and resonates with your target audience. What are you waiting for?

    I take pride in creating designs that connect to your audience on an authentic, honest, and human level.

    As a result, I do not use AI or AI-Generated content in my work.

    I work with integrity, I love what I do, and hope that you feel that same passion for your own business!